Keyword Cannibalization – How to Identify and Avoid

Keyword cannibalization is a term that is used to describe a situation where several different pages on the site target for the same keyword or very closely related keywords. A confused keyword strategy can kill keywords ranking and qualify of […]

Boosting Content Strategy with Semantic SEO

Semantic SEO is a relatively new SEO strategy that involves using semantic connections between your words to improve organic rankings. The catch here is that search engines like Google are moving in this direction and future-proofing your business is a […]

Top 10 SEO Trends in 2022 that will get you ROI

Search Engine Optimization and everchanging SEO trends needs no introduction to a marketer. Ever since the late 1990’s there’s been a sea change in the the way SEO helps businesses (or penalize them to obscurity). However, the last few years have seen an increased uptick in algorithm’s ability to understand users, their intend and the website content.

Actionable List of Google Ranking Factors

Search Algorithm of Google with its hundreds of Google Ranking Factors has evolved over the years into an enigma. Since Google does not publicly reveal the factors and their weightage in determining the SERP many of the SEO professionals took it upon themselves to break this enigma. But the usual lists are very long and academic. My interest in coming up with this article is to present an Actionable List of Google Ranking Factors while providing information to satisfy your hunger for knowledge.