Keyword cannibalization is a term that is used to describe a situation where several different pages on the site target for the same keyword or very closely related keywords. A confused keyword strategy can kill keywords ranking and qualify of […]
Search Engine Optimization and everchanging SEO trends needs no introduction to a marketer. Ever since the late 1990’s there’s been a sea change in the the way SEO helps businesses (or penalize them to obscurity). However, the last few years have seen an increased uptick in algorithm’s ability to understand users, their intend and the website content.
Search intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find […]
Cornerstone content is a high-value, foundational piece of content that is intended to help you start building traffic and brand awareness by showing people what you can offer. The metaphor of the cornerstone comes to us from masonry. Your cornerstone content should […]